A few core ideas

1. Visual Heirarchy
2. Whitespace
3. Font
4. Color
5. Images
6. Occam's Razor
7. (Grid Systems)
8. (Responsive)
9. (Load Times)

Most importantly:

Think about your users

Visual Heirarchy

Eyes Move to Big Things

Especially with space around them

Whitespace

Choose Fonts That Make Sense

Color

• Contrast
• Choose A Palette
• (Best to use 3-5 Thematic Colors)
• Use Tools

Pick Good Images

• Full Width
• Hi Res
• Contrast

Do a few things well

What Else?

• Responsive Web Design
• Grid Systems
• Page Load Speed Optimization
• Cheating
• Read More
• Wikipedia
• Principles of Design
• Thinking about your users
• Flexbox